Ecommerce marketing managers use Blackbird to track speed metrics for real users, see the link between web performance and revenue, and get alerts to stay informed.Start Your Free Trial No credit card required
Not everyone sees the same loading times for your site. People on faster devices and connections will have a better experience than others. Blackbird measures highly accurate speed metrics for your actual visitors, so you get the true picture.
Blackbird tracks highly accurate speed metrics and conversion data for your visitors, so it can help you prove that faster visits are more likely to convert.
Visits with a faster-than-average LCP are 25% more likely to convert, with a conversion rate of 4.41% vs 3.44% Data is statistically significant
Because Blackbird tracks site speed and conversion metrics from your actual users, it can work out how much extra revenue can be made from improving site speed. Build a case for improving site speed.
Based on the last 7 days, we've predicted how much additional revenue would be gained by improving Largest Contentful Paint by 500ms.
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Start Your Free 30 Day Trial No credit card required
How does it work?
You also need to add a small piece of code on your Thank You page so that it can register that a user has converted, and what the order value was. This let's Blackbird tell you if faster visits have a better conversion rate, and tell you how much extra revenue could be made from making site speed improvements.
Does the tracking tag have a performance impact?
How is this different to Lighthouse?
Lighthouse is great - we love it. But it works by running one test, and tells you what your site speed metrics look like for just that one data point.
In reality your visitors will be on different devices, screen sizes, different connection speeds, in different locations - and will be seeing different site speeds as a result. One data point won't give you the full story when you have hundreds of thousands of visitors.
Blackbird tracks the site speed metrics for all of your visitors - down to the millisecond - so you'll have a much clearer picture of how fast your site really is.